Allhers: Empowering the Female Marketplace
Allhers is a female-owned startup in Austin that has created a security-focused app to support the female marketplace and build community around thrifting. This case study explores the project led by the Austin chapter of Ladies that UX.
The Team: Ladies That UX Austin
Female Designers
Varying in age and experience, looking to be apart of a larger community based project
3 Month Timeline
Over 3 months, we conducted UX research, audited the design system, and created mockups with new feature ideas.
Project Goals
To provide Becca (CEO) insights, gain experience, and practice our UXUI skills.
Situation: Identifying the Challenges

1

Usability Issues
The app had usability issues, poor layout, and bugs that hindered user experience.

2

Connection Difficulties
Users had trouble connecting on the community boards, which was Becca's main concern.

3

Research Insights
User research revealed issues in multiple areas. We conducted a UX audit and identified areas to improve information architecture, design, and stability.
Roadmap

1

UX Audit
We conducted a thorough audit of the existing product, analyzing user flows, pain points, and opportunities for improvement.

2

User Interviews
We interviewed 15 current and potential users to gather insights on their needs, behaviors, and pain points.

3

Wireframing
Each team sketched low-fidelity wireframes to explore different design concepts and solutions for the identified user needs.

4

Design Critique
We brought the initial wireframes to a design critique session, where the team presented their ideas and received feedback from stakeholders.

5

Iterating
Based on the feedback, the teams iterated on their wireframes, refining the designs to better address the key user problems.

6

Prototyping
After aligning the team, I put all the final designs together into a high-fidelity prototype.
Research Artifacts
Action: My Role as a Design Lead

1

1

Weekly Team Support
Floating all the teams weekly to assist with design need or figma challenges

2

2

Design Critiques
Helping with crit and providing constructive feedback

3

3

Leadership
Guiding the team and ensuring project goals were met

4

4

Problem Solving
Addressing design challenges and proposing innovative solutions
Results
Enhanced Usability
Redesigned the app layout for a more intuitive user experience
Improved Community Features
Implemented new features to facilitate better connections between users
Bug Fixes
Addressed technical issues to ensure a seamless experience
Thank You!
For more details on the Allhers project and our UX process, check out these resources: